{"product_id":"light-roast-coffee-16oz","title":"Light Roast Coffee – 16oz","description":"\u003cp data-pm-slice=\"1 1 []\"\u003e\u003cstrong\u003e\u003cspan\u003eLove a lighter roast with plenty of character? You've found your coffee.\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eDiscover the bright, aromatic flavor of \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eVirtrue Light Roast Coffee\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e. Expertly roasted in small batches, our light roast collection highlights the natural characteristics of carefully selected coffee beans, delivering a lively, flavorful cup without the heavy roasted intensity of darker blends.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eFrom refreshing morning brews to relaxing afternoon cups, enjoy a lighter roasting style that lets each coffee's distinctive character shine.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cspan\u003eWhy Choose Virtrue Light Roast Coffee?\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cspan\u003e☕ \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eBright, Smooth Flavor\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e – Enjoy a lively, aromatic cup with the delicate flavor characteristics that make light roast coffee special.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e🔥 \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eExpertly Small-Batch Roasted\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e – Crafted with care by experienced coffee roasters with over 40 years of roasting expertise.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e📦 \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eFull 16oz (1 lb) Bags\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e – Get 33% more coffee than a standard 12oz bag, giving you more of the coffee you love.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e🌎 \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eExplore Our Light Roast Varieties\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e – Discover a selection of coffees with their own unique origins, aromas, and flavor profiles.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e🌱 \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eA Lighter Roasting Style\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e – Light roasting preserves more of the beans' original flavor characteristics, allowing subtle tasting notes and natural complexity to take center stage.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cspan\u003eDiscover the Brighter Side of Coffee\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cspan\u003eGreat coffee is about finding the flavors you enjoy most. Whether you're exploring light roasts for the first time or already love their vibrant character, Virtrue brings you expertly roasted coffee in a generous full-pound bag.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eBrewing Note:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e For Keurig machines that use reusable coffee filters, select the \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eGround (Drip)\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e option.\u003c\/span\u003e\u003c\/p\u003e","brand":"Virtrue","offers":[{"title":"Colombian Supremo \/ Whole Beans","offer_id":67921125638238,"sku":"sku-42765828161755","price":20.0,"currency_code":"USD","in_stock":true},{"title":"Colombian Supremo \/ Ground (Drip)","offer_id":67921125671006,"sku":"sku-42765946487003","price":20.0,"currency_code":"USD","in_stock":true},{"title":"Colombian Supremo \/ Espresso","offer_id":67921125703774,"sku":"sku-42766126940379","price":20.0,"currency_code":"USD","in_stock":true},{"title":"Colombian Supremo \/ Course (French Press)","offer_id":67921125736542,"sku":"sku-42765946454235","price":20.0,"currency_code":"USD","in_stock":true},{"title":"Costa Rican Tarrazu \/ Whole Beans","offer_id":67921125769310,"sku":"sku-42765828194523","price":20.0,"currency_code":"USD","in_stock":true},{"title":"Costa Rican Tarrazu \/ Ground (Drip)","offer_id":67921125802078,"sku":"sku-42765946552539","price":20.0,"currency_code":"USD","in_stock":true},{"title":"Costa Rican Tarrazu \/ Espresso","offer_id":67921125834846,"sku":"sku-42766126973147","price":20.0,"currency_code":"USD","in_stock":true},{"title":"Costa Rican Tarrazu \/ Course (French Press)","offer_id":67921125867614,"sku":"sku-42765946519771","price":20.0,"currency_code":"USD","in_stock":true},{"title":"Ethiopian Sidamo \/ Whole Beans","offer_id":67921125900382,"sku":"sku-42765828227291","price":20.0,"currency_code":"USD","in_stock":true},{"title":"Ethiopian Sidamo \/ Ground (Drip)","offer_id":67921125933150,"sku":"sku-42765946618075","price":20.0,"currency_code":"USD","in_stock":true},{"title":"Ethiopian Sidamo \/ Espresso","offer_id":67921125965918,"sku":"sku-42766127005915","price":20.0,"currency_code":"USD","in_stock":true},{"title":"Ethiopian Sidamo \/ Course (French Press)","offer_id":67921125998686,"sku":"sku-42765946585307","price":20.0,"currency_code":"USD","in_stock":true},{"title":"Guatemala Antigua \/ Whole Beans","offer_id":67921126031454,"sku":"sku-42765828260059","price":20.0,"currency_code":"USD","in_stock":true},{"title":"Guatemala Antigua \/ Ground (Drip)","offer_id":67921126064222,"sku":"sku-42765946683611","price":20.0,"currency_code":"USD","in_stock":true},{"title":"Guatemala Antigua \/ Espresso","offer_id":67921126096990,"sku":"sku-42766127038683","price":20.0,"currency_code":"USD","in_stock":true},{"title":"Guatemala Antigua \/ Course (French Press)","offer_id":67921126129758,"sku":"sku-42765946650843","price":20.0,"currency_code":"USD","in_stock":true},{"title":"Guatemala Huehuetenango \/ Whole Beans","offer_id":67921126162526,"sku":"sku-42765828292827","price":20.0,"currency_code":"USD","in_stock":false},{"title":"Guatemala Huehuetenango \/ Ground (Drip)","offer_id":67921126195294,"sku":"sku-42765946749147","price":20.0,"currency_code":"USD","in_stock":true},{"title":"Guatemala Huehuetenango \/ Espresso","offer_id":67921126228062,"sku":"sku-42766127071451","price":20.0,"currency_code":"USD","in_stock":true},{"title":"Guatemala Huehuetenango \/ Course (French Press)","offer_id":67921126260830,"sku":"sku-42765946716379","price":20.0,"currency_code":"USD","in_stock":true},{"title":"Hawaiian Maui \/ Whole Beans","offer_id":67921126293598,"sku":"sku-42765828325595","price":20.0,"currency_code":"USD","in_stock":false},{"title":"Hawaiian Maui \/ Ground (Drip)","offer_id":67921126326366,"sku":"sku-42765946814683","price":20.0,"currency_code":"USD","in_stock":false},{"title":"Hawaiian Maui \/ Espresso","offer_id":67921126359134,"sku":"sku-42766127104219","price":20.0,"currency_code":"USD","in_stock":false},{"title":"Hawaiian Maui \/ Course (French Press)","offer_id":67921126391902,"sku":"sku-42765946781915","price":20.0,"currency_code":"USD","in_stock":false},{"title":"Java Estate \/ Whole Beans","offer_id":67921126424670,"sku":"sku-42765828358363","price":20.0,"currency_code":"USD","in_stock":true},{"title":"Java Estate \/ Ground (Drip)","offer_id":67921126457438,"sku":"sku-42765946880219","price":20.0,"currency_code":"USD","in_stock":true},{"title":"Java Estate \/ Espresso","offer_id":67921126490206,"sku":"sku-42766127136987","price":20.0,"currency_code":"USD","in_stock":true},{"title":"Java Estate \/ Course (French Press)","offer_id":67921126522974,"sku":"sku-42765946847451","price":20.0,"currency_code":"USD","in_stock":true},{"title":"Kenya AA \/ Whole Beans","offer_id":67921126555742,"sku":"sku-42765828391131","price":20.0,"currency_code":"USD","in_stock":true},{"title":"Kenya AA \/ Ground (Drip)","offer_id":67921126588510,"sku":"sku-42765946945755","price":20.0,"currency_code":"USD","in_stock":true},{"title":"Kenya AA \/ Espresso","offer_id":67921126621278,"sku":"sku-42766127169755","price":20.0,"currency_code":"USD","in_stock":true},{"title":"Kenya AA \/ Course (French Press)","offer_id":67921126654046,"sku":"sku-42765946912987","price":20.0,"currency_code":"USD","in_stock":true},{"title":"Mexican \/ Whole Beans","offer_id":67921126686814,"sku":"sku-42765828456667","price":20.0,"currency_code":"USD","in_stock":true},{"title":"Mexican \/ Ground (Drip)","offer_id":67921126719582,"sku":"sku-42765947011291","price":20.0,"currency_code":"USD","in_stock":true},{"title":"Mexican \/ Espresso","offer_id":67921126752350,"sku":"sku-42766127202523","price":20.0,"currency_code":"USD","in_stock":true},{"title":"Mexican \/ Course (French Press)","offer_id":67921126785118,"sku":"sku-42765946978523","price":20.0,"currency_code":"USD","in_stock":true},{"title":"Moka Java \/ Whole Beans","offer_id":67921126817886,"sku":"sku-42765828489435","price":20.0,"currency_code":"USD","in_stock":true},{"title":"Moka Java \/ Ground (Drip)","offer_id":67921126850654,"sku":"sku-42765947076827","price":20.0,"currency_code":"USD","in_stock":true},{"title":"Moka Java \/ Espresso","offer_id":67921126883422,"sku":"sku-42766127235291","price":20.0,"currency_code":"USD","in_stock":true},{"title":"Moka Java \/ Course (French Press)","offer_id":67921126916190,"sku":"sku-42765947044059","price":20.0,"currency_code":"USD","in_stock":true},{"title":"Olde Avon Blend \/ Whole Beans","offer_id":67921126948958,"sku":"sku-42765828522203","price":20.0,"currency_code":"USD","in_stock":true},{"title":"Olde Avon Blend \/ Ground (Drip)","offer_id":67921126981726,"sku":"sku-42765947142363","price":20.0,"currency_code":"USD","in_stock":true},{"title":"Olde Avon Blend \/ Espresso","offer_id":67921127014494,"sku":"sku-42766127268059","price":20.0,"currency_code":"USD","in_stock":true},{"title":"Olde Avon Blend \/ Course (French Press)","offer_id":67921127047262,"sku":"sku-42765947109595","price":20.0,"currency_code":"USD","in_stock":true},{"title":"Olde Trade Blend \/ Whole Beans","offer_id":67921127080030,"sku":"sku-42765828554971","price":20.0,"currency_code":"USD","in_stock":true},{"title":"Olde Trade Blend \/ Ground (Drip)","offer_id":67921127112798,"sku":"sku-42765947207899","price":20.0,"currency_code":"USD","in_stock":true},{"title":"Olde Trade Blend \/ Espresso","offer_id":67921127145566,"sku":"sku-42766127300827","price":20.0,"currency_code":"USD","in_stock":true},{"title":"Olde Trade Blend \/ Course (French Press)","offer_id":67921127178334,"sku":"sku-42765947175131","price":20.0,"currency_code":"USD","in_stock":true},{"title":"Panama Boquete \/ Whole Beans","offer_id":67921127211102,"sku":"sku-42765828587739","price":20.0,"currency_code":"USD","in_stock":true},{"title":"Panama Boquete \/ Ground (Drip)","offer_id":67921127243870,"sku":"sku-42765947273435","price":20.0,"currency_code":"USD","in_stock":true},{"title":"Panama Boquete \/ Espresso","offer_id":67921127276638,"sku":"sku-42766127333595","price":20.0,"currency_code":"USD","in_stock":true},{"title":"Panama Boquete \/ Course (French Press)","offer_id":67921127309406,"sku":"sku-42765947240667","price":20.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0769\/5292\/8350\/files\/Hawaiian_Maui_Coffee_at_Sunset.png?v=1793741994","url":"https:\/\/popprinciples.com\/products\/light-roast-coffee-16oz","provider":"POP Principles Over Personality ","version":"1.0","type":"link"}